Greenpeace steps up campaign against BP

Greenpeace has launched a new PR drive against BP by calling it 'senile' in an advert in The Guardian today.

Credit: Greenpeace
Credit: Greenpeace

The advert is timed to coincide with the oil firm's 100th birthday celebrations taking place in London tonight.

Greenpeace hopes the advert, and concurrent media coverage, will put pressure on BP directors and shareholders to stop the company extracting oil from tar sands. 

Greenpeace believes the production method releases five times more greenhouse gases than conventional oil production. But it is also claiming that using tar sands projects makes poor business sense, because the complicated extraction methods used lose companies millions of pounds.
 
The advert, by Greenpeace and social and environmental justice group Platform, asks if BP is going senile after 100 years. 

In December last year, Greenpeace campaigners were ejected from BP's London headquarters after trying to present the oil company with the first annual 'Emerald Paintbrush' award. Greenpeace will award the prize each year to the company it deems most guilty of hiding its environmental impact with misleading advertising.

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