Starfish won the account after a three-way pitch and will look to promote the variety in the TomTom range. The company offers GPS products via a number of platforms, including online, mobile and integrated automotive products as well as its best-known portable navigation devices (PNDs).
The agency will also support the firm's new generation of connected navigation devices - the TomTom LIVE range of PNDs - which deliver real-time traffic information (TomTom HD Traffic), safety camera alerts, fuel price search and Google local search.
The campaign, which runs for an initial period of 12 months, will embrace new product launches, digital marketing, events and personality PR, plus corporate and consumer media relations, including press, broadcast, online and social media.
Starfish will report to TomTom PR manager for the UK and Ireland Jenny Hodge. She said: ‘We have broadened the agency remit and have appointed Starfish because of their strategic understanding, as well as their creativity and expertise in consumer technology.'