Magic 105.4 and Kiss radio stations hire Braben

Media specialist Braben has been brought in as the retained agency for Bauer Media radio stations Magic 105.4 and Kiss.

Neil Fox: Magic FM DJ
Neil Fox: Magic FM DJ

Braben will manage a year-long consumer and trade PR campaign to raise the profile of both brands with consumers and advertisers. The agency won the account following a competitive pitch.

Braben's brief is to drive listening audience figures and increase commercial revenue for the stations. Commercial radio station Magic is known for programmes such as its breakfast show hosted by Neil Fox and Kiss is the most popular station among 15-44 year-olds in London.

Braben will report to Steve Parkinson, managing director of London Radio at Bauer Media.

 

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