Linwoods hires Bottle PR to promote products

Linwoods, the health food manufacturer, has appointed Bottle PR to promote the firm and its range of natural superfood producs across the UK.

Linwoods: appoints Bottle PR
Linwoods: appoints Bottle PR

The Oxford-based agency won the account after a competitive four-way pitch.

The agency will educate consumers on the benefits of Linwoods' natural and organic products and the ease of using them in every day meals.

The PR campaign launches this month and will include experiential and online PR, alongside a comprehensive media relations campaign.

The campaign will aim to reach existing healthy eating fans in addition to a new generation of people yet to try them.

'Linwoods is a relatively new entrant to hte UK market,' said Linwoods marketing director Joanne Hayden. 'We will work with Bottle PR to implement a range of creative PR campaigns to help drive trial and sales.'

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.