Band & Brown retains ING Direct

Band & Brown Communications has won a four-way pitch to remain the retained UK agency for direct savings bank ING Direct UK.

ING Direct: retains Band & Brown
ING Direct: retains Band & Brown

The three-year contract will see incumbent Band & Brown handle all corporate and reputation management along with brand and product PR.
 
The new brief will involve Band & Brown supporting ING Direct's new 'feel good' proposition which forms the basis of its television campaign, as well as continuing to build its brand as a leading UK savings provider.
 
The agency was originally handed the business in December 2005, promoting the bank¹s savings account, and launching mortgage and insurance products.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.