Humanitarian relief group Act Now is on the hunt for an agency to launch an urgent fundraising appeal for Tamil civilians.
As PRWeek went to press, it was estimated that 50,000 Tamils were in danger as the Sri Lankan army continued its onslaught against the rebel group Tamil Tigers.
Act Now, set up by former aid workers, wants to publicise its efforts to send food and supplies to the endangered Tamils.
The group has up to £7,000 for an agency to help drum up funds and public support for the cause over an intensive four-week period.
Act Now wants to target media in EMEA, North America and Australia, as well as other governments and charities, and is looking for an agency to start immediately.
It has already teamed up with other members of the British Tamil Diaspora to organise a 'Mercy Mission to Vanni'.
Last weekend the group sent a ship to the Vanni area of Sri Lanka with food, medical supplies, doctors and humanitarian professionals.
Aid agencies are currently unable to access the affected part of the Tamil region, but those onboard the aid ship are blogging about the journey and filming the event.
Act Now will also continue to lobby the UK Government to secure a ceasefire, as well as calling for an international public boycott over 'human rights abuse'.
More than 3,000 people took part in a rally in Parliament Square at the beginning of April, calling for the British Government to help end the war in Sri Lanka.