On the Agenda - Poor diet linked to bad eyesight

In a nutshell

Two-thirds of Brits could be risking their eyesight with poor diets. According to research released last week, 65 per cent are unaware that what they eat could affect the health of their vision. The research from the College of Optometrists indicates that most of us are not getting enough of the essential nutrients needed to keep our eyes and vision healthy.

What's the big deal?

Studies have shown that a balanced diet may safeguard eye health and protect against eye diseases including age-related macular degeneration (AMD), which is the leading cause of blindness in people aged over 50 in the western world.

What can be done?

Celebrity nutritionist and author Fiona Hunter said: 'It is recommended that we eat a healthy balanced diet rich in dark leafy greens such as spinach and kale, omega 3-rich oily fish and at least five portions of fruit and vegetables a day.'

Media coverage

The story was released to the media on Sunday. It was picked up the following day by The Scotsman, The Herald and Daily Mirror, which ran with the headline 'Eyes at risk from eating a poor diet'. Unbranded pieces also appeared in the Metro and The Sun. The story was covered by radio outlets including BBC Jersey, Mercia FM and Minster FM.

PR support

The in-house team was supported by retained consumer agency 3 Monkeys Communications. The 3 Monkeys team was headed up by account director Anna Stanley.

- 2% of people aged 50-84 have AMD

- 20% of people aged 85 years and over have AMD

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.