Frank PR wins Casio's G-Shock

Frank PR has been handed the UK account for G-Shock, Casio's shock-resistant watch brand, following a competitive pitch.

G-Shock: new account for Frank PR
G-Shock: new account for Frank PR

The six-figure brief involves raising G-Shock's profile through fashion, music, and extreme sport initiatives. The agency will also promote the brand at UK music festivals and in Ibiza.  

In addition, Frank PR will manage G-Shock's press office and will target the fashion and lifestyle press in particular.

Since Casio launched G-Shock in 1983 over 60 million of the watches have been sold in nearly 100 countries.

Radiator PR was the incumbent agency.

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