On the Agenda - Cancer risks of tanning laid bare

- In a nutshell

Almost every day in the UK a woman in her twenties is diagnosed with malignant melanoma, a potentially fatal form of skin cancer. Figures from Cancer Research UK, which launched its 2009 SunSmart campaign last week, suggest there are twice as many cases of melanoma in this age range as there are of breast cancer.

- How serious is this issue?

About 340 women in their twenties were diagnosed with melanoma last year. It has become the most common kind of cancer for women in their twenties. Cancer Research UK statisticians predict that by 2024 malignant melanoma will be the fourth most common cancer for men and women of all ages.

- What is behind the rise?

Binge tanning on foreign holidays and increasing use of sunbeds are the prime reasons. SunSmart campaign manager Caroline Cerny said: 'The intensity of UV rays in some sunbeds can be more than ten times stronger than the midday sun.'

- Media coverage

The story was picked up by all of the national media. The Daily Telegraph ran with the headline '"Binge tanners" behind skin cancer increase' while the Daily Mirror went with 'Skin cancer killing sunbed generation'. The news also appeared on BBC Breakfast news and BBC Radio 4's Today programme.

- PR support

The story was promoted through Cancer Research UK's in-house press team, which distributed the press release to all mainstream print and broadcast media.

50 women under 40 die from melanoma each year

9% of 11- to 17-year-old girls say they have used a sunbed

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.