Flack: Twitter ..

April Fool's Day claimed at least one high profile PR victim.

Mark Borkowski re-tweeted that Shine Communications had been bought by ad agency Fallon. Sadly a cheeky Twitterer had merely mocked up a story and no sale was actually under way. Had you (and also, briefly, us) going though, didn't he, Mark! ...

If you remember the good old days when men would swagger around wearing medallions over their exposed chest rugs, then you will be pleased to hear that Brut Aftershave has appointed Neville McCarthy Associates to help 'reintroduce the brand' ...

Talking of lost causes, a journo tells us of a misguided McCann Erickson account executive who pitched a new Sharpie golf set to, ahem, Classic Angling magazine. 'Tired of teeing off with the same white ball?' the PRO somewhat bizarrely asked the editor of the fish-based publication ...

Sticking with golf, Tory comms director Andy Coulson was crafty at a recent golf tournament organised by The Outside Organisation. Coulson (handicap: 28) drafted in News International PR manager Hayley Barlow (handicap: eight), to up the Tories' chances ...

Finally, Citywire revealed last week that one of the G20 protesters was a recently axed Citigate employee. Intrigued, we investigated but discovered that the vengeful fellow actually worked for Citibank. As if a PRO could be so anarchic.

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