LGcommunications chairman David Holdstock plans to write to leading local newspaper editors setting out the case for council publications. He will also aim to find out what is behind the belief that council publications are taking away their readership.
LGcommunications is also undertaking a major piece of research to understand the impact of council publications, using data from the Government's Place Survey. By analysing this, it hopes to offer a comprehensive view of council publications and their impact on local communities.
Holdstock, who is also head of comms at Hillingdon Council, said: 'We are launching this campaign to demonstrate that what the newspapers are saying is completely wrong - there is no link between council publications and the falling circulation of newspapers.'
LGcommunications plans to attend a one-day conference of newspaper industry representatives at the Commons later this month.