The week in healthcare

Grand Union joint care win

US Nutrition has called in Grand Union PR to launch its joint care supplement brand Osteo Bi-Flex. The agency is rolling out a media relations campaign featuring interviews with TV journalist Angela Rippon.

Huntsworth Health is bolstering its team with the appointment of Fiona Bride as market access director. She joins the agency from her role as business unit director for market access at pharma firm Sanofi-Aventis. The agency has also taken on Maura Seldon as account director. She joins from her position as account manager at Synergy.

Reckitt Benckiser has taken on The SPA Way to handle a national PR campaign for its heartburn and indigestion brand Gaviscon Double Action. It will aim to drive sales and raise awareness of the product's benefits in comparison with other heartburn and indigestion remedies.

The Malaria Consortium has brought in Ruder Finn UK to spearhead an advocacy and comms programme around World Malaria Day on 25 April. The campaign will centre on the launch of the World Malaria Day website, which will inform, educate and mobilise the malaria community.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Fishburn's management have defended their reinvention of the 23-year-old agency amid industry mutterings, fed by a series of director-level departures, about the direction in which it is going.

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

EasyJet aimed to break the world record for the highest ever theatrical performance for Shakespeare's 450th birthday yesterday with the Reduced Shakespeare Company performing on a flight from Gatwick to Verona.

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Senior executives from IBM, Nestlé, Vedanta, GE, Cargill, Philips and Allianz will be among the speakers at PRWeek's first Global Congress.

Max Clifford trial jury reconvenes with majority verdicts direction

Max Clifford trial jury reconvenes with majority verdicts direction

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has reconvened after being told by the judge yesterday afternoon that he will now accept majority verdicts.