Posted by Dom Whitehurst
27 March Since the London mayoral elections, the British political scene has been dominated by online initiatives. Downing Street has launched online petitions, a Twitter feed, Flickr group and YouTube Channel. There are now 42 MPs tweeting - enough for a platform called Tweetminster to have been created to monitor the activity taking place... With this depth of investment in social media, the question is not whether online marketing will play a part in the forthcoming election campaign; the quandary is what role it will play in the success of the victor.
Posted by Chris Norton
27 March Integration is now key to public relations. It's all very admirable, setting yourself up on Twitter, building a new fancy blog, creating a Facebook page, skinning a new YouTube channel and creating a MySpace community. However, these aren't quite as effective as they could be if they aren't integrated with each other and the rest of the PR/marcoms strategy.
THE NEXT BIG THING?
Posted by Robin Wilson
27 March I heard that this thing called Zimbio was one of, if not the, fastest growing social networks, after Twitter. I had a quick look, and first impressions are that it's a celeb news/gossip site with some social networking functionality. As a member, you can submit articles or a blog.