On the Agenda - Plans for more sexual health ads

- In a nutshell

Restrictions on condom ads could be relaxed under new proposals. Pregnancy advisory services, including abortion information, could also be advertised on TV and radio for the first time as part of the proposed changes. The plans are aimed at reducing the high UK rates of teenage pregnancy and sexual infections.

- What is involved?

The proposals by the Broadcast Committee of Advertising Practice are part of a review of advertising codes. It could mean condom ads are shown before the 9pm watershed.

- Why is this happening now?

The proposal to allow greater freedom to advertise condoms comes in response to calls from the Independent Advisory Group on Sexual Health and HIV, a Government-backed body that aims to combat rising teenage pregnancy.

- Media coverage

The story was picked up by most of the nationals. The Daily Mail ran with the headline: 'As teenage pregnancies soar, the Government's answer... abortion ads on television'. In the same week, the media seized on the news that schoolchildren in Oxfordshire would be able to ask for the morning-after pill by text message and that women would be able to bulk-buy the morning-after pill over the internet.

- PR support

The in-house team at the Broadcast Committee of Advertising Practice sent out the code consultation to the general media. All media enquiries have been handled by the in-house team since the story broke.

11,000 - Under-16s diagnosed with STIs from 2002 to 2006

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