Borkowski snaps up events firm Beatwax

Borkowski has bought events marketing agency Beatwax in a move seen as a sign that PR agencies are increasingly looking to diversify.

Acquisition: Mark Borkowski
Acquisition: Mark Borkowski

As revealed on prweek.com (23 March), Beatwax’s nine staff will move to Borkowski’s Clerkenwell offices at the ­beginning of April.

Beatwax offers events, brand and media partnerships, online comms, guerilla activity and PR stunts. Clients include Disney, 20th Century Fox and Sega.

It is believed Beatwax and Borkowski, founded by Mark Borkowski, started talking at the 2008 PRWeek Awards.

Beatwax MD Michael Brown said: ‘With the constant search for value in these times, clients are looking for a broad set of skills. In the past, Borkowski would have outsourced some of these disciplines. Who can afford to do that now? This is a sound strategic move.’

PRCA comms manager ­Richard Ellis said: ‘A significant number of agencies are looking at diversification, particularly when there is more competition for work. Flexibility in the agency armour is good news, because it offers better services for clients.’

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury finishes sixth day of deliberations

Max Clifford trial jury finishes sixth day of deliberations

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home and will reconvene tomorrow morning for a seventh day of deliberations.

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Fishburn's management have defended their reinvention of the 23-year-old agency amid industry mutterings, fed by a series of director-level departures, about the direction in which it is going.

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

EasyJet aimed to break the world record for the highest ever theatrical performance for Shakespeare's 450th birthday yesterday with the Reduced Shakespeare Company performing on a flight from Gatwick to Verona.

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Senior executives from IBM, Nestlé, Vedanta, GE, Cargill, Philips and Allianz will be among the speakers at PRWeek's first Global Congress.