Dubai seeks image boost

Dubai is planning a two-pronged PR offensive as it faces its biggest economic downturn in three decades.

Planning PR campaign Dubai
Planning PR campaign Dubai

First, the beleaguered emirate is understood to have been in talks with full-service UK agencies about an overarching ‘Brand Dubai’ campaign.

Sources revealed that discussions had been held about an wide-ranging campaign to boost Dubai's flagging reputation.

Second, as part of this, Dubai is looking for an agency to reb­uild its reputation in the fin­ancial press.

A delegation from Dubai is believed to have come to the UK earlier this month, to take part in top secret meetings with agency heads about improving coverage of the Emirate in the business pages.

Chime Communications, Brunswick, FD, M: Communications and Finsbury are all said to have been approached.

The delegation included a representative from the Dubai International Finance Centre and Dubai's finance minister.

An insider said: ‘The overall ­account is being considered, but a decision on the fin­ancial aspect is imminent.’

The news comes as Dubai's, hit by a savage fall in property prices, is suffering through the biggest economic downturn in its history.

This week Standard & Poor's has cut the credit ratings of six Dubai government-backed entities and a leading property firm. Dubai's finance ministry has also sold £6.9bn in bonds to the United Arab Emirates to ease liquidity problems.

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