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BROADEN PR HORIZONS

Posted by Melanie Seasons

fakeplasticnoodles.com

9 March: New graduates in PR are constantly told to make sure they're up to speed on their online skills - and I will agree it is essential, but I think we could be entering a digital 'tunnel vision' that no other type of PR seems to matter. I've had the privilege of being surrounded by experts in b2b, traditional consumer and marketing PR, and as much as I'd like to say online PR is 'the future', it has to be much more broad than that.

TAILORED TO AUDIENCE

Posted by Matthew Watson

m-p-w.co.uk/index.html

8 March: Surely there must be a way for newspapers to provide a more tailored news service that gives their audience exactly what they want. Like an iPlayer for news. RSS feeds go some way in providing people with a way of subscribing to the news they are interested in, but newspapers could go further in providing a customised service. They could employ RSS feeds to offer subscribers a wider range of choice.

WE NEED NEW TOOLS

Posted by Matt McLernon

blog.bitepr.com

6 March: While walking around every block you're bound to see two things: construction workers and PR/marketing/advertising workers. While these people may seem far apart, there are key similarities between them that we in PR could definitely learn from. Both are facing industries rife with challenges. Our toolbelt is, and should constantly be, changing.

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