The Week in Healthcare

Novartis hires MacMahon

- Novartis has hired Niamh MacMahon, previously comms manager at the Prescription Medicines Code of Practice Authority. She has taken up the post of senior corporate comms manager at the drug company.

- Simple, the skincare brand, has drafted in Beattie Communications to work on its national consumer PR account. The brand has brought in new support as it gears up for innovations and product extensions to be launched this year. Beattie takes over from Smith and Monger.

- Lifeblood: The Thrombosis Charity has called in Athena following a competitive pitch. The agency will roll out a PR campaign around National Thrombosis Awareness Week targeting consumers, healthcare professionals and policy makers.

- Porter Novelli has added to its healthcare team with the appointment of Julia Kirby as associate director. She joins the agency from Resolute Communications. PR account director Harry King has been promoted to associate director and Abigail Reed has also joined the team as a senior account manager from DBDA.

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