The agency won the six-figure account following what is believed to be a four-way pitch. The Red Consultancy previously held the account.
Cohn & Wolfe will handle UK consumer work for Heinz Tomato Ketchup, Lea & Perrins, HP Sauce, Daddies Sauce, Heinz Salad Cream and Heinz Mayo. The agency will promote a number of new product launches over the next twelve months.
Heinz Sauces marketing director Adrian Mooney said: 'It has never been more important for brands to demonstrate their values to retailers and consumers. Our brief was simple; we want bold creative ideas that ensure we stay front of mind and front of shelf. Cohn & Wolfe delivered on this'.
Heinz recently reported an 11 per cent rise in profits over the last three months after it raised its prices. The company said the recession is helping its profits as consumers shun restaurants and cook at home.