The Public Sector Week

Department of Health launches contraceptive drive, Exeter promotes cycling among public.

- Twitter is now being used by councillors from 115 councils as a way to interact with the public. The list of 157 councillors who have signed up to is led by 47 Liberal Democrat councillors, followed by 40 Conservatives and 35 from Labour. Two BNP councillors are also on the social networking site.

- The Department of Health has allocated £7m to launch a 'contraceptive choices' media campaign over the summer to raise awareness of the different contraceptive options available to teenagers. This forms part of a £20.5m investment to help young people gain better access to contraception, announced by public health minister Dawn Primarolo. The Department of Health said a PR agency may be appointed to support the campaign.

- Exeter council has awarded a two-year contract to Forster, the social change communications consultancy. The agency will deliver a public-facing communications campaign aimed at creating a culture where cycling is seen as an 'everyday' activity.

- Kent County Council has said a film-based PR campaign run by the council's film department and Visit Kent has raised £744,464 in visitor spend and £281,724 worth of press coverage, from an investment of £27,000. The campaign promoted locations used in the film The Other Boleyn Girl.

- The Learning and Skills Council has appointed Brahm to execute its national apprenticeships campaign in Yorkshire and the Humber. The campaign, which launches this week, aims to educate employers across Yorkshire and the Humber about the benefits of apprentices.

- Oxfordshire Waste Partnership is running a campaign to raise awareness of DIY waste disposal. Posters are on display in DIY stores, builders' merchants and garden centres.

- The Yorkshire and Humber Commercial Procurement Collaborative has established a team to offer marketing communications to other public and third sector organisations.

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