The Daily Mail on Saturday intimated that Rudd and Finsbury, which works for BAA on a retained basis, were able to win support for the building of a third runway at Heathrow through the personal relationship Rudd has with Mandelson.
It is understood that the agency accepts that the various meetings with Governmental personnel the article outlined took place, but insists that these meetings were no more than usual services offered to a retained a client.
Sources said Finsbury does not feel the Daily Mail's allegations in the article are particularly substantive and there is little in terms of detail in the article to support its idea that a personal friendship had any influence on political decisions.
PRWeek understands that the Daily Mail was planning to write a follow-up article today, but decided against going to press with it.
The agency told the Mail that Rudd and Mandelson had ‘categorically never' discussed the proposed runway. Sources close to Mandelson also said no conversations about the runway had taken place with Rudd.