Lucien Barrière, which owns 40 casinos and 100 hotels, will launch the online casino next month. Skywrite, the conflict agency of top tech PR agency Hotwire, won the six-figure account in a competitive pitch.
The casino is an exact replica of Lucien Barrière's real-life casino in Deauville, France.
Skywrite is primarily working on a consumer campaign, targeting the traditional gaming press, lifestyle press and online media.
The agency has also secured a media partnership with free magazine Shortlist to raise awareness of the website. LeCroupier.com is being marketed for novice players, as well as experienced video and online gamers.