Through a search-optimised web platform, PRWeb UK will allow companies and agencies to increase their rankings on search engines such as Google and Yahoo.
In addition, the offering lets companies distribute their news directly to more than 450 publications.
Launching in March at www.prwebuk.com, the site is partnering with news outlets such as the Press Association and search engines like Yahoo and Topix.
‘PRWeb UK is an evolution from traditional forms of news distribution,’ said Vocus CMO William Wagner.
‘Harnessing the power of the internet enables practitioners to seize opportunities made available by the growth of the web.’
The platform also enables users to include YouTube videos and other multimedia components.