Petplan hires Porter Novelli

Pet insurance specialist Petplan has appointed Porter Novelli to handle its consumer PR activity following a four-way pitch.

Furry friends: Petplan provides insurance for animals
Furry friends: Petplan provides insurance for animals

The agency picked up the account following a shoot-out against Shine, 3 Monkeys Communications and Frank PR.

‘Our focus will be on delivering a campaign to reinforce Petplan's overall communications strategy positioning them as ‘the pet people',' said Porter Novelli head of consumer marketing Shilpa Saul.

Petplan is the largest provider of animal health insurance in the world. Established more than 30 years ago, it is part of Allianz Insurance, one of the largest general insurers in the UK.

The account will be led by Saul, who will report in to Allianz Animal Health marketing manager Alison Andrew.

 

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