Ex-BBC journalist joins NixonMcInnes

Social media agency NixonMcInnes has appointed ex-BBC journalist Murray Cox to the newly created role of head of content and conversations.

Newly appointed Cox
Newly appointed Cox

Cox will be in charge of editing digital content.

The decision was made as the agency claims to have seen a 20 per cent increase over the past year in social media contracts from the PR industry.

Managing director of NixonMcInnes, Will McInnes, said, ‘at last week's PRWeek conference the majority of the audience hadn't considered what their brand's online network looks like, where the key online watering holes were or how to begin engaging online so this remains an enormous business opportunity.’

Increased digital awareness in PR has seen PROs looking to more online activity, integrated with the more traditional methods, to promote clients.

Drew Benvie, head of digital at Hotwire, explains, ‘brands in all sectors are looking for social strands to their integrated campaigns.’

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