He joins the Liverpool-based agency at a time of expansion. Heal said his key priority was to help build a network of offices following its recent acquisition of Manchester's Stripe Communications.
Heal worked at Saatchi & Saatchi before moving to Manchester's Harrison Cowley. He sold the agency to Huntsworth in 2001 for £6.4m. Since then he has been freelancing.
'We have a clear objective of developing a network agency and David knows the pitfalls and the short-cuts,' said Paver Smith MD Dougal Paver.
'Most of our time in 2009 will be spent growing our regional presence and bedding in our new Manchester operation, but David will be working behind the scenes on our wider development plans,' he added.