Public Sector: DCLG urges local spirit

The Government has told local councils how they can use comms to build a sense of belonging within communities.

The Department for Communities and Local Government (DCLG) has advised councils to use local celebrities, regional newspapers and new media to engender a sense of belonging.

In addition, the guidance calls for councils to 'bring people together to talk about their memories', which can 'form the basis for a celebratory event or display'.

DCLG also suggests people can be brought together through the development of public spaces such as village halls, shopping malls and playgrounds.

The Citizenship Survey 2007-2008 found that 75 per cent of people nationally felt they belonged strongly to their neighbourhood, including 34 per cent who said they belonged very strongly.

Secretary of State for Communities and Local Government Hazel Blears said: 'Like other cohesion work, building a sense of belonging needs long-term and sustained action.'

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