Goodwin/RBS call for advice

As the banking crisis lurches from bad to worse, both beleaguered RBS and its widely condemned ex-chief exec have brought in agency help.

Sir Fred: under media siege
Sir Fred: under media siege

Sir Fred ‘the shred’ Goodwin, widely dubbed ‘the world’s worst banker’, has called in PHA Media, headed by former News of the World editor Phil Hall to help him cope with the continuing media storm.

Separately, RBS itself has hired Media House International to handle its Scottish PR as it seeks to deal with the media fallout in Scotland, where it employs 22,000 people. RBS will ask Media House to liaise with Scottish media as it seeks to reassure customers, employees and stakeholders north of the border.

The finger of blame for the financial woes of RBS – and the country - has been firmly pointed at Goodwin after he pushed through a €71bn acquisition of Dutch bank ABN Amro at the top of the market last year.

‘We’re not looking to turn the PR tide, but we are trying to calm things down,’ said Hall. ‘We will be trying to manage the media intrusion. Sir Fred is under a contractual agreement with RBS not to speak and therefore can’t answer questions.’

Goodwin is understood to have appointed PHA after a journalist appeared outside his house with a megaphone demanding he come out and answer questions. Goodwin is also understood to be angry that photographers have been taking pictures of his wife and children.

Last week RBS announced the biggest loss in British corporate history of £28bn. Goodwin stepped down from his role at the beleaguered bank in October following a government bailout.

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