Edelman’s 2009 Trust Barometer found 73 per cent of UK opinion formers aged 25 to 64 thought the Government should intervene in the financial industry, using whatever means it deemed appropriate. It also found 61 per cent of British people, higher than in other EU countries, said the Government was most responsible for solving the financial crisis.
Meanwhile, almost two-thirds of informed people across the globe trusted corporations less than a year ago.
Richard Edelman, president and CEO of Edelman, said it was critical for governments to work with business and NGOs to solve global issues.
‘Government is seen as a primary actor,’ he pointed out.