Web barons: Stackmagazines.com

What is it?

A new service that sends a selection of independent titles to subscribers

Strap ‘Magazines that matter’

Circulation 8,000 hits in first month

Contact info@stackmagazines.com
 
Who’s the web baron?

Steve Watson launched Stack in December 2008 and is currently running the subscription service on his own.

Get the tone right

Stack provides the ‘best, most beautiful and intelligent magazines from the UK and beyond’. Featured titles have included film magazine Little White Lies and music title Plan B. It is about entertainment magazines that have something to say. ‘What is essential is an opinionated voice,’ explains Watson.

Approachability

If what you are promoting does not fit Watson’s criteria of creative, independent titles, then forget it. A personal approach is a must – blanket emails are a no-no. He is keen to open up the site to ads and sponsors.

 

PR friendly score:   6/10

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