Scope demands disabled people's equal rights

Campaign Time to Get Equal Client Scope PR team In-house Timescale 9-13 June 2008 Budget Negligible

Transport: still an issue for disabled people
Transport: still an issue for disabled people

More than 10 years after the Disability Discrimination Act came into force, disabled people are still being denied their rights. Scope’s Time to Get Equal campaign was launched to increase public awareness of ‘disablism’ (discrimination against disabled people) and urge people to take action.

Objectives

To highlight disablism in the UK

To encourage people to sign a petition on the UN Convention on disability

To amplify the voice of disabled people.

Strategy and plan

The campaign centred on violence against disabled people. This was suppor­ted by the promotion of a series of regional events that highlighted discrimination in other areas such as transport and employment.

The findings of a survey on disabled people’s lives was offered as an exclusive to The Daily Telegraph.

Measurement and evaluation

The campaign generated just under 150 pieces of media coverage. This included positive coverage by The Daily Telegraph website, The Times and Channel Four News websites.

Results

Scope’s petition on the UN Convention on disability attracted 46,000 signatures after being promoted in Scope’s shops. Scope’s ad on disability hate crime was the most watched non-profit video on YouTube

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