The agency won the account following a competitive pitch. It has been selected to target youths in the UK and Australia as part of a marketing campaign kicking off this year.
Hostelworld.com provides online reservations for the budget independent and young travel market, and has been operating since 1999. The website offers confirmed online reservations for over 20,000 hostels and budget hotels in 170 countries worldwide.
Making Waves PR manager Emily Snelling will report in to Hostelworld.com PR and marketing communications executive Aisling White.