Butlins brief for Launch Group

Launch Group will promote a new spa hotel for Butlins.

Butlins hotel: win for Launch Group
Butlins hotel: win for Launch Group

The Ocean Hotel in Bognor Regis will open in August. Launch won the business following a four-way pitch and will promote the hotel via a nine-month programme with a budget of £100,000.

The agency has an existing relationship with Butlins, having worked on its launch of its Shoreline Hotel in Bognor in 2005. The 200-room, £20m Ocean is the second hotel at the resort.

The Launch Group's Andy Nash promised that the Ocean Hotel would ‘create a very big wave of publicity and buzz for Butlins'.

The agency's PR campaign for the Shoreline Hotel included building a replica 1930s Butlins chalet in the garden outside the hotel so journalists could see how different the plush new accommodation was.

 

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Judge tells Max Clifford trial jury majority verdicts will be accepted

Judge tells Max Clifford trial jury majority verdicts will be accepted

The jury in the trial of celebrity publicist Max Clifford has been told by the judge that he will accept majority verdicts after five days of deliberations on 11 charges of indecent assault.

Labour "fooling themselves" over plans to combat attacks on Miliband

Labour "fooling themselves" over plans to combat attacks on Miliband

Conservative-leaning public affairs experts have questioned the value of Labour's adoption of US-style campaigning tactics in the wake of the opposition hiring election strategist David Axelrod.

PLMR appoints Professor Tim Morris as non-executive director

The vet who helped establish the British Horseracing Authority's anti-doping and animal welfare programme has joined PLMR as a non-executive director.