Flack: (SAVING) on expenses - Princi London, W1F

Reviewer: Mary Kalemkaryan, account executive, Fleishman-Hillard

- What is it good for?

Princi is great for a weekday lunch or just coffee and cake. The restaurant is a little corner of Italy right in the heart of Soho. It has a spacious, cosmopolitan feel, a buzzing atmosphere and decor reminiscent of a Roman spa. The aroma of freshly baked bread lingers in the air and there is a wide selection of 'real' Italian food.

- Signature dish

Princi offers plenty of sumptuous dishes, from bite-sized cheese-and-spinach focaccia and sfilatino bread, to chunky Italian meatballs and hearty buffalo mozzarella salads. Look out for the simple yet authentic Parma ham and mixed cheese pizzas.

- Who's the boss?

Restaurateur Alan Yau, of Hakkasan and Wagamama, teamed up with uber-baker Rocco Princi to open the first Princi bakery/cafe outside Italy a month ago.

- Tips please?

It is open until midnight Monday to Saturday, if you get peckish after the pub. There are delicious mini cakes to taste as you peruse the menu - but be careful not to fill up on these.

What's the damage?

Expect to pay about £10 per person for lunch.

Princi London, 135 Wardour Street, W1F 0UT, 020 7478 8888

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