Cake, Barack Obama, Goldfish, Woolworths and 'zero of the day'!

Cake CEO Mike Mathieson was the subject this week of The Guardian's My Media column, listing his reading material as 'a lot of trade mags, such as Campaign, Marketing, Marketing Week and New Media Age'. Quizzed about the outrageous omission of PRWeek, a flustered Mathieson spluttered that '45 minutes of conversation were not reflected in the final piece'...

Elsewhere, as the world watched Barack Obama become US President, Kevin Taylor became president of the CIPR. Unfortunately, outgoing president Lis Lewis-Jones was ill, so she missed picking up her thank-you present - a gleaming framed photo of the CIPR offices...

The great goldfish massacre (Flack, 16 January) continues as it emerges that Pegasus PR actually lost two over Christmas. But creative director Stuart Hehir told us: 'On the way back to the shop one sprang back to life.' Flack thinks these stories are starting to smell a bit, well, you know...

On the day Woolworths went into administration, the Gadget Helpline received a cheque from the retailer for £97,916.60. But all was not lost. Quite Great Communications raised £1,000 for the National Autistic Society by auctioning the rubber cheque as 'the last cheque Woolworths ever wrote'...

Finally, a warning to all letter writers. Labour strategist Derek Draper labelled Diffusion MD Daljit Bhurji 'zero of the day' on the LabourList website after Bhurji criticised the site in a letter to PRWeek. 'How very mature,' tweeted Bhurji contemptuously.

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