Profile: Chris McLaughlin, vice president, external affairs, Inmarsat

Pivotal to City success story Inmarsat, Chris McLaughlin's fierce opinionated streak remains, finds Alec Mattinson

McLaughlin: VP, external affairs, Inmarsat
McLaughlin: VP, external affairs, Inmarsat

The evolution of Chris McLaughlin from garrulous, opinionated, loose cannon to consummate financial PR man is an unlikely one.

His seat at the very top table of one of the UK’s premier businesses may not on the surface seem an ideal fit for a man known for his straight talking and openness with the media.

But after a career that has taken in the consumer, celebrity and broadcast worlds, McLaughlin’s current incarnation is as a key force beh­ind satellite firm Inmarsat’s recent IPO and entry into the FTSE 100. The firm is one of the City’s few winners in rec­ent years – a solid business that bridges the aeronautical and maritime industries as well as the military and the media. He talks with passion and knowledge about Inmarsat’s new products and ventures. These include a $1.5bn launch of three new satellites and how its comms technology can and has helped in disaster areas.

McLaughlin is the first to concede his unwavering refusal to compromise has caused a few run-ins over the years. ‘I am a firm believer that you should stand up for what you believe in,’ he admits.

To illustrate the point, McLaughlin reels off a tale of how his straight talking cost him a plum PR job at the then newly launched Channel Five. ‘At the end of the interview I was asked if there was anything else I wanted to say, which is
always fatal for me,’ he recalls.

The ‘something else’ was that the channel’s strategy of spending three times as much on branding as on content was a bad idea. ‘I got a hand-written note saying they were continuing the search,’ he shrugs.

Those who work closest with McLaughlin have little truck with the idea he is an awkward – even egotistical – customer. He is ‘one of the professional good guys, and one of the best media strategists’, according to Allan Biggar, ex-Burson-Marsteller CEO and now chairman of All About Brands.

Roland Rudd, senior partner of Finsbury, who managed Inmarsat’s IPO PR, said: ‘Chris has a brilliant intuitive feel for how the market is going to react to company events. He always tests his views to des­truction and his superb sense of humour keeps him going when things get tough.’

And Jane Henry, global PR director at mobile comms firm SpinVox, who worked with McLaughlin in both in-house and agency worlds, says he is committed to protecting the reputation of the companies with which he works. ‘He is tough when necessary,’ she adds.

The ever-present glint in his eye is  brightened further when he mentions that after this interview he is jetting off to the Inmarsat-sponsored Volvo Ocean Race in Singapore. A keen sailor, he enth­uses about the opportunity it offers to show off the firm’s maritime broadband capabilities, but he says he will be keeping his own sea legs firmly on shore.

‘Many years ago I had a swim in the Irish sea in the middle of the night,’ he says with typical self-deprecating wit. ‘I haven’t been that enthusiastic about going offshore since – if you can’t get back to the bar in the evening then the race is too long.’

But the Groucho regular is no fair-weather seaman. He was European champion in his sailing class three times, finished third in the world championships for two years running and came within a whisker of going to the Olympics in the 1980s. He relishes his tales of the sea, with only a tinge of regret that he did not get a crack at Olympic gold. He muses that he might yet have one last outing at the world championships in 2010 ‘as long as I can get the zimmer frame around the mast’.

Throughout his broadcast and corporate career, McLaughlin, 49, has had to stay ahead of social and technological change – but there is one area where he does miss the old days. ‘I’m the last unreconstructed Thatcherite in Britain,’ he unashamedly states.

Horrified by the shambles the Tories had become around a decade ago, he dec­ided to get his hands dirty. He was elected as a local councillor in his native Merton and almost stood for Wimbledon. The introduction of Cameron’s ‘A-list’ spelled the end of his political aspirations and, though still a keen supporter, the new era of consensus politics leaves him cold.

Unsurprisingly, his aversion for professional ‘yes’ men is not reserved exclusively for the political sphere. He explains his stance in a typically forthright way: ‘I have little time for the smile and handshake brigade, who will go either way depending on what they think the chairman wants.’

After 25 years in the business, it is safe to say there is little danger of McLaughlin becoming a ‘yes’ man.

 

Chris McLaughlin’s turning points

What was your biggest career break?

I was working in a ski shop after university trying to work out what to do with myself, when one day I served Melinda and Alan Killkenny – the founders of PR agency Grayling. Out of the blue they came back and asked me to run the Salomon Rossignol PR account. Without them I wouldn’t have known what PR was.

What advice would you give anyone climbing the career ladder?

Read everything. A lot of the stuff I read 10-15 years ago and seemed to have little relevance at the time gradually becomes woven into your experience and enables you to give a view.

Who was your most notable mentor?

I’ve never had a mentor, but I’ve had heroes – Lord Tim Bell would be at the top. I’ve never met anybody who has so much passion for the printed word and media.

What do you look for in new recruits?

A sense of humour. You can learn anything, but if you haven’t got a sense of the ultimate ridiculousness of everything you will tear yourself apart under the pressure.

 

CV

2004 VP, external affairs, Inmarsat

2000 VP of PR, Cable Partners Europe

2000 VP of corporate affairs, Visa International (Europe)

1996 EMEA public affairs director, Philip Morris

1995 Corporate affairs director, BBC Worldwide

1990 Head of PR, Carlton

1987 Head of PR, BSB

1985 Account director, Charles Barker

1983 Account executive, Grayling

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury finishes sixth day of deliberations

Max Clifford trial jury finishes sixth day of deliberations

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home and will reconvene tomorrow morning for a seventh day of deliberations.

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Fishburn's management have defended their reinvention of the 23-year-old agency amid industry mutterings, fed by a series of director-level departures, about the direction in which it is going.

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

EasyJet aimed to break the world record for the highest ever theatrical performance for Shakespeare's 450th birthday yesterday with the Reduced Shakespeare Company performing on a flight from Gatwick to Verona.

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Senior executives from IBM, Nestlé, Vedanta, GE, Cargill, Philips and Allianz will be among the speakers at PRWeek's first Global Congress.