Conservatives, salt, PRWeek Power Book and lovehoney.co.uk

Have the Conservatives stumbled upon a new PR strategy? Politically-minded readers may have noticed that David Cameron is increasingly resembling the Mr Angry of British politics.

David Brain
David Brain

Last week an exasperated Dave told the nation: 'I feel like shaking the Prime Minister sometimes.' This week he was furiously denouncing the PM as 'wrong, wrong, wrong'. Apparently the Tories have noticed that Angry Dave gets better write-ups. Grrrr...

Salt is the latest agency to slim down the nation - sort of. The Pet Food Manufacturers' Association has appointed Salt to promote awareness of pet obesity. Salt will do so by 'mobilising younger children as catalysts of social change'...

Preparations for PRWeek's Power Book 2009 are afoot. David Brain, president of Edelman Europe, was so chuffed to be nominated that he unwittingly placed the secure login details for his entry on Twitter. Less impressed was Bill Jenkins of Quadrant Media & Communications, who ungraciously described our questionnaire as 'like an application form for entry into the Big Brother house'...

PRWeek was also contacted this week by adult website lovehoney.co.uk, in response to last week's interview with Ann Summers CEO Jacqueline Gold. Sadly the PR manager forgot to remove the original email from her boss, in which he described the interview as 'fluff' and referred to our Brand Republic website team as 'idiots'.

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