From our Readers - ... and focus more on floating voters

Labour's new media 'strategy' revealed this week is arguably much like its approach to government - short-termist, gimmicky and aggressive.

Though Peter Mandelson writes on the new LabourList blog that the era of 'command and control' is over, it says it all that the party's first major move online has been to create a space so clearly under the influence of Labour HQ.

Where is the focus on integrating Labour's communications across channels or creating compelling content that can be used on multiple platforms? With the next election to be decided by floating voters, Labour seems obsessed with talking to itself rather than engaging ordinary voters.

Daljit Bhurji, MD, Diffusion PR

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