Editor's Desk: Busola Odulate, Star magazine

Celebrity title Star prides itself on its exclusive un-posed images, funny nature and the public's obsession with Cheryl Cole

Busola Odulate: Star editor
Busola Odulate: Star editor

Describe the magazine

We have a mix of showbiz stories, interviews, fashion and diet pages. We don't patronise our readers and try to remain on the pulse of what is fresh and new, whether it is an up-and-coming TV star, celeb gossip or a must-have dress from Topshop.

Star recently posted a 13 per cent rise in circulation figures. How did you manage that?

We go to press two days later than our rivals, even though we are all on the shelves on Tuesdays, so Star is the most up-to-date.

Your demographic?

Mainly young women under 30 who love celebrity and fashion, although a fifth of readers are guys of the same age.

What makes a great Star story?

Anything that has the 'Oh my God' factor. If it gets our team excited, then it is bound to strike a chord with readers.

Tell us about your recent exclusives

We did a fantastic job with last year's Big Brother. We cleaned up with all the exclusive interviews and though it meant speedy turnarounds and 3am photo shoots, the results were worth it. Our readers have developed a huge crush on Cheryl Cole. She is the girl who has it all - apart from the slightly iffy husband.

Which cover stars sell the most issues?

It is all about timing, but recent good sellers have been Jordan, Victoria Beckham and Cole.

What is your relationship with PROs like?

Locking horns benefits no-one, so we have worked hard to develop a degree of trust with contacts. We want them to call us with exclusives.

What are your media must-haves?

I read all the dailies, celeb magazines and the monthly glossies. In the fast-moving world of celebrity, you really have to keep on top of everything.

Your online ambitions

We had a soft launch for our website - star-magazine.co.uk - last year and plan to develop the site further in 2009.

Circulation 287,368
Lead times One week for news, two for features
Contact busola.odulate@express.co.uk

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