Obama must raise US rep

Weber Shandwick's global chairman has said incoming US President Barack Obama should mount 'an unprecedented public diplomacy campaign' to improve the US' reputation.

Jack Leslie, a former senior aide to Senator Edward Kennedy, was speaking in New York this week.

Leslie outlined five tactics Obama used to get elected, which he said should also be applied to this public diplomacy campaign. These inc-lude a strong message and reaching out to young people.

In addition, Leslie said Obama could ‘restore America’s reputation if he mounts an unprecedented public diplomacy campaign that adopts some of the same strategies used in his recent presidential campaign’.

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