Brown aide joins agency

Gordon Brown's former director of political strategy has ruled out ever working in politics again after moving into the PR world this week.

No more politics Livermore
No more politics Livermore

As revealed on prweek.com (9 January), Spencer Livermore is joining the consultancy Blue Rubicon as head of strategy and planning.

Livermore makes the shock move ten months after leaving Brown’s inner circle for a senior position at ad firm Saatchi & Saatchi Fallon.

He said that he did not expect to be leaving so quickly but had no regrets.

Livermore added: ‘I wouldn’t say I won’t help out or give advice on a general election campaign, but I don’t ever see myself working in politics again. I did that for ten years and I’ve moved on.’

Livermore was one of the first senior figures to leave Brown’s inner circle, quitting in March 2008, months after Brown received heavy criticism for pulling the plug on an early general election. His departure sparked a wave of stories about tensions within Downing Street.

Livermore said techniques developed during the 2001 and 2005 general elections, such as positioning, competitive analysis, polling and developing a narrative and messaging strategy, would all transfer well to Blue Rubicon’s offering.

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