Voice wins Opies brief

Essex-based Voice Communications has been hired to handle the consumer and trade PR for food brand Opies.

Opies: food brand
Opies: food brand

The agency won the account following a competitive pitch.

The Opies brand was launched in 1880 and includes condiments, cocktail assortments and the Barry Norman range of pickled onions.

Voice will handle media relations, with a particular focus on food and lifestyle consumer titles. It will also provide exhibition, sponsorship and award support.

The activity will aim to drive awareness of the brand among a younger audience alongside existing customers.

The account will be headed up by Voice MD Nichola Cain, who will report into Opies MD William Opie.

 

 

 

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Interpublic PR group claims double-digit growth in Q1 revenues

Interpublic PR group claims double-digit growth in Q1 revenues

Interpublic Group's PR agency unit saw double-digit revenue growth in the first quarter of 2014, according to Weber Shandwick CEO Andy Polansky.

Max Clifford trial jury sent home after fourth day of deliberations

Max Clifford trial jury sent home after fourth day of deliberations

The jury in the trial of celebrity publicist Max Clifford has been sent home to reconvene tomorrow for further deliberations about its verdicts on 11 charges of indecent assault.

Omnicom turns in 1.2 per cent growth in Q1 PR revenues

Ketchum parent group Omnicom has reported 1.2 per cent organic revenue growth at its PR division for the first quarter of 2014.

British Airways retains Grayling for Europe and Asia

British Airways retains Grayling for Europe and Asia

British Airways has reappointed Grayling as its retained PR agency for 39 European and Asia-Pacific markets following a competitive pitch.