Web Barons: Handbag.com

Fashion, beauty, health, shopping and celebrities - if it is stylish, then it is in this handbag.com

Handbag.com
Handbag.com

Who are the web barons?

The fashion website's editor is Debbie Djordjevic. Contributing editors include beauty expert John Gustafson and celebrity interviewer Claudia Winkleman.

Get the tone right

The recently redesigned website is still mean to be the 'first port of call for daily fashion fixes', but has now placed greater emphasis on its relationship, diet and wellbeing sections.

Approachability

'Our relationship with PROs is paramount because handbag.com is a daily website that relies on content being fed to us,' says Djordjevic. 'We are inundated with press releases, so if we don't respond straight away it may not be because we're not interested. It may be perfect in a few months' time.'

Circulation 1.5 million unique users a month

Staff 10

Lead times News – daily; everything else – three months

Contact communities@ukhandbag.com

PR friendly score 9/10

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