Darwin gets a makeover

Nearly 200 years after his birth, Mandate Communications will attempt to shift public perceptions of Charles Darwin.

Religion: Darwin revelations
Religion: Darwin revelations

The agency has landed an account with theology think-tank Theos to promote its ‘Rescuing Darwin’ campaign. It aims to disprove the assumption that Darwin’s theories of evolution are incompatible with religious belief.

Theos is running the campaign to coincide with the 200th anniversary of Darwin’s birth this year. Mandate hopes to create exposure for the campaign through high-profile lectures, seminars, publications, as well as by targeting the national UK broadcast, print and web media.

Paul Woolley, director of Theos, said the think-tank’s research showed Darwin was religious and did not see evolution as inconsistent with faith. ‘We believe he would have been concerned at the automatic association of his name with religious scepticism,’ said Woolley.

This month an Ipsos Mori poll found that more than a third of science teachers believe creationism should be taught alongside evolution.

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