Parties set out stalls for the year

Week one of 2009 and I am already slightly exhausted. Camps Brown and Cameron have been working all out to get their charges on every available outlet going.

Tara Hamilton-Miller
Tara Hamilton-Miller

I have no idea how they are going to keep it up – gallons of Red Bull, loyalty and raw fear I expect. Election defeat is haunting Brown and memories of the Major/Kinnock 1992 election are pestering those at Tory HQ.

Labour begins 2009 hoping that voters will feel uneasy with ‘a novice’ running the country. It will spend the year placing Brown on the world stage as frequently as possible, and reiterating that the Tories are ‘revelling in things going wrong’.

Brown in general is maudlin; I would rather have seen the Blairs tackling the credit crunch. Cherie would have said something fruity about her and Tony sharing the bathwater; she would have rolled up her sleeves, given us a song, buttered some baps.

The Conservatives should continue their theme of ‘cutting being the new spending’. New Labour has used language effectively, borrowing Tory lexicon, and now the Conservatives can lob it back to Labour.

They should not be driven to detail policy before the general election. The public simply want a sense of direction and insight into values.

Expect also in 2009 to become more familiar with other members of the Tory shadow cabinet – the double bill of the Dave ’n’ George show has to stop. With an election not far off, a few other carefully picked Tory faces must be put on show and they will have to be on best behaviour. Even though slippery Mandelson appears to have escaped questioning with regards to what he was doing on a gauche gin palace in the Aegean, it will be the Osborne family that spends this summer holed up in a croft in the Outer Hebrides.

If this year is going to be a challenge for us, we should spare a thought for Brown and Cameron as they come up with creative ways to ‘out-frugal’ each other. Top thrift marks to Yvette Cooper, who has been wearing threadbare pastel cardigans from charity shops for months now.

Tara Hamilton-Miller is a political adviser and formerly worked for the Conservative Party press team

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.