Trust high in older media

Well-known media outlets, friends and family are the biggest influences on consumer decision-making, according to a survey by Ketchum and Bournemouth University.

The poll of 500 British consumers found they still place most value on traditional media brands such as the BBC.

Richard Griffiths, Ketchum UK head of strategic media, said blogs and websites were not reducing the influence of professional journalism.

Watch Richard Griffiths discuss the survey on this week's podcast.

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