Exposure lands trade show account

Magic International, the largest clothing and accessories trade show in the United States, has hired Exposure as its retained agency.

Magic International: largest US clothing trade show
Magic International: largest US clothing trade show

Exposure won an eight-way pitch to become the first agency for Magic in the UK.

It will be building the trade show's presence in Europe by targeting clothing brands that could be potential exhibitors, fashion buyers, and the fashion trade media. Exposure will focus specifically on a high-end section of the show that will launch in February 2009.

Magic was founded in 1933 and is best known for its menswear offering. Almost 100,000 buyers and over 20,000 brands attend the trade show in Las Vegas every February and August. Brands that have been featured include Calvin Klein, Levi Strauss & Co, Perry Ellis International and Timberland.

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