EXCLUSIVE: Gould and Lammy at Labour blogging meeting

New Labour guru and Freud Communications non-executive director Philip Gould is adding his weight to Labour's efforts to have a stronger voice in the blogosphere.

Lammy: links with Obama
Lammy: links with Obama

PRWeek has learned that Gould was present at a ‘new media breakfast’ meeting which took place in London this morning.

Also present was David Lammy, the Labour MP with the best connections to US president-elect Barack Obama.

The meeting was convened by Derek Draper, who is overseeing the party’s blogging initiative. It was attended by an assortment of Labour-supporting bloggers, PR professionals and political campaigners.

It is understood that Gould acknowledged that the party could not attempt to control bloggers in the same way that Labour spin doctors tried to control the media under Tony Blair’s premiership.

A source told PRWeek: ‘He stood up at the front of the room and said the New Labour command and control structure that he helped create is now obsolete’.

But the main purpose of the meeting was to hear from Blue State Digital, the US-based company which managed Obama’s online operations and is opening a new office in London. Blue State Digital’s Thomas Gensemer and Joe Rospars are said to have provided tips on how Labour can use the internet to win the next election.

A handpicked selection of 77 individuals were invited to attend the meeting and around 60 are thought to have attended.

Those who were invited but could not make it included Weber Shandwick European CEO Colin Byrne and Google European comms director D-J Collins, but both are understood to be fully behind of the initiative.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.