The Mackintosh Heritage Group has hired Matthews Marketing to deliver the next phase of a five-year plan.
This follows its work on the 2006 Mackintosh Festival championed by the University of Glasgow.
The agency is providing marketing and management services to target consumer, trade and internal audiences.
Starting in 2009, the initial public relations activity will focus on encouraging visitors to explore Glasgow’s Mackintosh heritage. The campaign will also look to engage local ambassadors.
The development and delivery of the Mackintosh Heritage Group’s five-year plan is part-funded by Scottish Enterprise.