'Budget agency' launches

A new agency has been launched to provide cheaper PR services to help companies beat the recession.

Piggy Bank PR: "budget" agency
Piggy Bank PR: "budget" agency

Piggy Bank PR will target smaller companies and in-house PR teams.

It will offer a selection of PR services that clients can buy-in for a set fee, with prices starting from £99.

Director Ian Latta said the agency has adapted the same business model as low-cost airlines and has stripped out extra costs.

Latta claimed: "The PR industry needs to adapt to changing markets and we believe a basic menu of public relations, tailored to meet the pockets of smaller companies and over-stretched in-house teams, is just what is needed right now.

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